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Amazon Updates Its K-Beauty Online Storefront

Site features more than 1,200 K-beauty brands and over 20,000 unique products.

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By: Melissa Meisel

K-Beauty is big in the influencer community. For example, Laneige rolled out a lip tint line with K-pop group Katseye.

Korean beauty has shaped the ingredients, textures and formats that have become staples in our routines.

Amazon Beauty is now making it “easier to discover and shop” what’s next in Korean Beauty with the addition of hundreds of new items in its Korean Beauty storefront, including launches from leading brands such as Medicube, Laneige and Mamonde. 

Now, with more than 1,200 K-beauty brands and over 20,000 unique products available in Amazon’s US store, Amazon Beauty now has over 50 new and exclusive items at www.amazon.com/kbeauty.

Leading K-Beauty Products

Some highlights from the shop, according to Amazon, include:

Medicube PDRN Mild Cleansing Oil  removes makeup and impurities while helping keep skin hydrated and support the moisture barrier.

 Mamonde Calming Shot Blue Chamomile Azulene Serum combines blue chamomile azulene and niacinamide to help calm visible redness.

Dr. Jart+ Power Derma Cream pairs five ceramides, panthenol and glycerin in a cushiony moisturizer that restores hydration in four hours.

Laneige Bespoke Lip Sleeping Mask is a customizable take on the cult-favorite overnight treatment.

Michelle Choi’s Picks

Influencer Michelle Choi  hosted an Amazon Live highlighting her favorite new and exclusive products. Visit www.amazon.com/kbeauty to watch and shop all of Michelle’s “go-to” items. 

Looking for a K-Beauty go-to tip sheet?

Some consumers question Amazon for K-Beauty but still shop there, according to Reddit threads.

What korean skincare products are legit on amazon
byu/Sufficient-Error9951 inKoreanBeauty

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